- November 13, 2026
- Open Positions
Junior Trade Marketing Specialist
Trade Marketing · Customer Activation · Consumer Goods
Junior Trade Marketing Specialist
Support commercial growth, strengthen brand presence and drive customer activation across retail channels in Bulgaria and Serbia.
1+ years
Marketing, sales, trade marketing or a related commercial function
Trade Marketing
Customer activation, retail campaigns and POS execution
Bulgaria & Serbia
Supporting customer marketing activities across both markets
About the role
Connect marketing strategy with commercial performance.
Our client is an established international company operating in the household appliances sector. Due to the continued growth of its business, the company is looking for a passionate and highly motivated Junior Trade Marketing Specialist to join its Marketing team.
The role focuses on translating marketing strategies into effective customer marketing plans, developing tailored campaigns and ensuring strong brand visibility and execution across retail channels in Bulgaria and Serbia.
Working closely with Key Account Managers, Category Management and the broader Marketing team, the successful candidate will support the planning and implementation of promotional activities, POS communication, customer activations and marketing investments.
This is an excellent opportunity for a proactive marketing professional with at least one year of relevant experience who is looking to develop their expertise in trade marketing within an international business environment.
Key responsibilities
What you will work on
Trade marketing & customer activation
- Support Key Account Managers in translating marketing strategies into effective and aligned customer marketing plans and coordinating their execution with retailer marketing teams throughout the year.
- Support the development of tailored customer campaigns based on Marketing and Category strategies, annual business priorities and consumer insights.
- Coordinate and monitor customer marketing investments, including COOP activities, Advertising Allowance investments, Shop-in-Shop displays and digital activation plans.
- Work closely with Digital Marketing teams to coordinate online activation initiatives.
- Support the implementation of promotional calendars across relevant sales and communication channels.
- Identify opportunities to improve brand presence at the point of sale, both online and offline, ensuring a compelling experience throughout the shopper journey.
- Support the implementation of Premium Partner marketing programmes and related toolkits.
POS execution & brand communication
- Conduct regular POS, website and webshop checks to ensure compliance with brand, POS and SDS standards.
- Work closely with Brand, Media and Communications teams to develop POS communication materials supporting national campaigns, retailer-specific promotions and shopper journey requirements.
- Coordinate Shop-in-Shop (SIS) projects in collaboration with the SOR, retailers and builders.
- Coordinate window displays and other brand presentation initiatives.
- Support the planning and implementation of product demonstrations and promotional activities at the point of sale.
- Ensure consistent brand presentation and high-quality execution across retail partners and customer touchpoints.
Commercial performance
Ensure effective marketing investments and measurable results.
The role also involves monitoring trade marketing investments and evaluating their effectiveness based on commercial performance.
The successful candidate will:
- Track and monitor the Return on Marketing Money based on sell-out performance and ROI indicators.
- Support Key Account Managers and Marketing teams throughout the budget planning process by preparing trade marketing plans and identifying the required investments.
- Monitor the implementation and effectiveness of customer activation initiatives and identify opportunities for improvement.
- Work closely with Key Account and Category Management teams to ensure alignment between commercial objectives, category priorities and trade marketing activities.
Experience & qualifications
Who we are looking for
Professional background
- Higher education in Marketing, Business Administration, Economics or a related field.
- At least one year of relevant experience in marketing, sales, trade marketing, brand activation or a related commercial function.
- Basic understanding of trade marketing principles, customer activation and retail marketing activities.
- Interest in retail execution, shopper marketing, POS communication and promotional campaigns.
- Previous experience in the consumer goods, retail or household appliances sector would be an advantage.
Skills & languages
- Very good command of English.
- Strong communication and coordination skills.
- Good analytical skills and confidence working with budgets, reports and performance data.
- Excellent knowledge of Microsoft Office, particularly Excel, Word and PowerPoint.
- Ability to manage multiple tasks and priorities.
- Аttention to detail.
Personal qualities
Proactive, organized and commercially minded.
We are looking for someone who takes ownership of their responsibilities, enjoys new challenges and approaches tasks with energy and initiative.
The ideal candidate combines attention to detail with strong communication and analytical skills, can work effectively across Marketing and Sales teams, and is comfortable coordinating multiple activities and priorities in a dynamic business environment.
A hands-on approach, willingness to learn and motivation to develop professionally within the field of trade marketing will be essential for success in this role.
The package
What the company offers
Competitive package
Competitive salary, additional benefits and performance-related bonuses.
Hybrid work
Flexible hybrid working options supporting a modern and collaborative working environment.
Professional development
Opportunities to develop your expertise in trade marketing, customer activation and retail execution.
International exposure
The opportunity to work across Bulgaria and Serbia and collaborate with international teams.
Collaborative culture
Work within a supportive team and cooperate closely with experienced colleagues across Trade Marketing, Marketing and Sales.
Apply with an up-to-date CV. The Horizons Bulgaria team will contact candidates whose professional experience and competencies best match the requirements of the position.
Horizons is a leading recruitment company specializing in expert and management positions with 20 years of experience in the Bulgarian market. Our team consists of business-oriented consultants with industrial specialization, a professional understanding of business trends, and a proactive approach toward recruiting and hiring through different methodologies and innovations.
Horizons owns license No 2118 from 27.09.2016.
