EMPLOYER BRANDING ANALYSIS AND ADAPTATION
The Employer branding service incorporates analysis, development and adaptation of a digital strategy to enhance the company employer brand.
The content of the service has several directions, depending on the course of each campaign and HR audience:
EMPLOYER BRAND STRATEGY
- Creating general employee engagement strategy with internal and external branding action plan
- Setting Key Performance Indicators
- Monitoring and analysis
- Comparissons and recommendations
- Improving Employer brand strength
INTERNAL BRANDING
- Vision & Goals
- KPIs
- Internal communication channels
- Internal events calendar
- Monitoring and analysis of communication flow
- Motivation & Incentives
- Educating employees in corporate vision and mission
- Analysis of HR flow
EXTERNAL BRANDING
- Social Media CommunicationStrategy
- Corporate pages performance
- Social Listening
- KPIs, Comparissons and Analysis
- Employees Brand Identification
- Digital Marketing plan for promoting company open positions
- EVP – increasing the value
CANDIDATES MARKETING
- HR market reserach for defining talent pool size
- Professional Graphic Design of job advertisments or career web page optimization
- Enhanced social media presence for job ads promotion in free professional groups and PPC
EMPLOYEE ENGAGEMENT
- Events and corporate social activities, causes
- Employees video presentations, events video materials
- Social Media profiles association
- Sharing and brand identification
EMPLOYEE ADVOCACY
- Helping employees speak positively on behalf of the company and promote its content to their networks
- Reward advocates
- Optimize paid advertising with organic content reach
GET IN TOUCH WITH US FOR HR clients requests ☎ +359 886 83 71 81
Send us a request for recruitment
EMPLOYER BRANDING TOPICS