EMPLOYER BRANDING ANALYSIS AND ADAPTATION

The Employer branding service incorporates analysis, development and adaptation of a digital strategy to enhance the company employer brand.

The content of the service has several directions, depending on the course of each campaign:

EMPLOYER BRAND STRATEGY

  • Creating general employee engagement strategy with internal and external branding action plan
  • Setting Key Performance Indicators
  • Monitoring and analysis
  • Comparissons and recommendations
  • Improving Employer brand strength

INTERNAL BRANDING

  • Vision & Goals
  • KPIs
  • Internal communication channels
  • Internal events calendar
  • Monitoring and analysis of communication flow
  • Motivation & Incentives
  • Educating employees in corporate vision and mission
  • Analysis of HR flow

EXTERNAL BRANDING

  • Social Media CommunicationStrategy
  • Corporate pages performance
  • Social Listening
  • KPIs, Comparissons and Analysis
  • Employees Brand Identification
  • Digital Marketing plan for promoting company open positions
  • EVP – increasing the value

CANDIDATES MARKETING

  • HR market reserach for defining talent pool size
  • Professional Graphic Design of job advertisments or career web page optimization
  • Enhanced social media presence for job ads promotion in free professional groups and PPC

EMPLOYEE ENGAGEMENT

  • Events and corporate social activities, causes
  • Employees video presentations, events video materials
  • Social Media profiles association
  • Sharing and brand identification

EMPLOYEE ADVOCACY

  • Helping employees speak positively on behalf of the company and promote its content to their networks
  • Reward advocates
  • Optimize paid advertising with organic content reach

 

EMPLOYER BRANDING TOPICS

 

Send us a request

 

A LITTLE MORE ABOUT US

Our team consists of experienced business oriented consultants with strong professional background in identifying and attracting professional talent, career management and labour market research,training, development organizational change and project management. Each of us is experienced in the area of human capital, has managed teams, processes or business unit.

 

WHAT HR SERVICES WE OFFER

 

EMPLOYER BRANDING

Horizons Bulgaria uses the HR expertise gained over the years to offer professional management of an employer brand.

RECRUITMENT

Horizons Bulgaria specializes in research and selection method of recruitment for middle management and expert level.

EXECUTIVE SEARCH

The executive search assignments are delivered by our high-end consultancy practice for strategic talent recruitment – Horizons Executive Search.

 

ONSITE RECRUITER

Deployment on client‘s site of experienced and dedicated recruiter(s) for a temporary or permanent base.

TRAININGS

The company offers its expertise in training, organizational development and human resource management.

STAFF LEASING

Horizons Bulgaria is licensed as temporary job agency in accordance with the provisions of the Labour Code.