EMPLOYER BRANDING ANALYSIS AND ADAPTATION
The Employer branding service incorporates analysis, development and adaptation of a digital strategy to enhance the company employer brand.
The content of the service has several directions, depending on the course of each campaign:
EMPLOYER BRAND STRATEGY
- Creating general employee engagement strategy with internal and external branding action plan
- Setting Key Performance Indicators
- Monitoring and analysis
- Comparissons and recommendations
- Improving Employer brand strength
INTERNAL BRANDING
- Vision & Goals
- KPIs
- Internal communication channels
- Internal events calendar
- Monitoring and analysis of communication flow
- Motivation & Incentives
- Educating employees in corporate vision and mission
- Analysis of HR flow
EXTERNAL BRANDING
- Social Media CommunicationStrategy
- Corporate pages performance
- Social Listening
- KPIs, Comparissons and Analysis
- Employees Brand Identification
- Digital Marketing plan for promoting company open positions
- EVP – increasing the value
CANDIDATES MARKETING
- HR market reserach for defining talent pool size
- Professional Graphic Design of job advertisments or career web page optimization
- Enhanced social media presence for job ads promotion in free professional groups and PPC
EMPLOYEE ENGAGEMENT
- Events and corporate social activities, causes
- Employees video presentations, events video materials
- Social Media profiles association
- Sharing and brand identification
EMPLOYEE ADVOCACY
- Helping employees speak positively on behalf of the company and promote its content to their networks
- Reward advocates
- Optimize paid advertising with organic content reach
EMPLOYER BRANDING TOPICS
A LITTLE MORE ABOUT US
Our team consists of experienced business oriented consultants with strong professional background in identifying and attracting professional talent, career management and labour market research,training, development organizational change and project management. Each of us is experienced in the area of human capital, has managed teams, processes or business unit.
WHAT HR SERVICES WE OFFER
EMPLOYER BRANDING
Horizons Bulgaria uses the HR expertise gained over the years to offer professional management of an employer brand.
RECRUITMENT
Horizons Bulgaria specializes in research and selection method of recruitment for middle management and expert level.
EXECUTIVE SEARCH
The executive search assignments are delivered by our high-end consultancy practice for strategic talent recruitment – Horizons Executive Search.
ONSITE RECRUITER
Deployment on client‘s site of experienced and dedicated recruiter(s) for a temporary or permanent base.
TRAININGS
The company offers its expertise in training, organizational development and human resource management.
STAFF LEASING
Horizons Bulgaria is licensed as temporary job agency in accordance with the provisions of the Labour Code.