EMPLOYER BRANDING ANALYSIS AND ADAPTATION

The Employer branding service incorporates analysis, development and adaptation of a digital strategy to enhance the company employer brand.

The content of the service has two directions, depending on the course of each campaign – Internal Branding и External Branding:

INTERNAL BRANDING

  • Defining a clear vision and goals of the company’s employer branding
  • Defining long-term and short-term KPIs – Key Performance Indicators
  • Creating and implementing of media and digital strategy to improve the employer branding among employees
  • Creating and implementing an advertising concept for conducting internal company events aimed to increase the employees’ commitment and their development
  • Monthly monitoring and performance analysis
  • Creating and developing a strategy for improving internal company communication – company newsletter with the appropriate frequency
  • Defining of a long-term internal communication calendar – including events, approaches to communicate benefits and add-ons, regular messages, greeting and communicating the company events. Communicating the company’s values and vision by using appropriate means
  • Motivating employees and including them as ambassadors of the company’s employer branding
  • Creating and implementing the Concept Culture for Inner Sharing of Company Values
  • Exploring the reasons for recruitment, leaving, etc., through regular questionnaires on employee attitudes. Data collection by appropriate mechanism, processing and analysis
  • Concept of activities for retargeting the existing employees

EXTERNAL BRANDING

  • Creating a communication strategy for social media
  • Regular information and digital support for corporate pages on social media
  • Streaming of video and photo materials of company employees in order to increase the value of the employer branding on the digital reach
  • Social Listening – Monitoring of conversations in the digital environment. Prioritize and process the independent feedback from former and current employees and customers of the company
  • Reporting and analysing of Conversation rate
  • Monitoring and optimizing the content of the company’s website related to the Human Resources section and attracting new employees
  • Creating landing pages when searching for key positions in the company
  • Digital optimization of job advertisements to attract more successful candidates
  • Optimizing communication with potential and active job applicants. Concept and choice of approach to identify new employees
  • Creating and communicating a digital concept for conducting external corporate and branch events to improve the company’s employer branding and attract successful job applicants
  • Employer value proposition – increasing the value of the employer branding

 

EMPLOYER BRANDING TOPICS

 


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A LITTLE MORE ABOUT US

Our team consists of experienced business oriented consultants with strong professional background in identifying and attracting professional talent, career management and labour market research,training, development organizational change and project management. Each of us is experienced in the area of human capital, has managed teams, processes or business unit.


 

WHAT HR SERVICES WE OFFER

 

EMPLOYER BRANDING

Horizons Bulgaria uses the HR expertise gained over the years to offer professional management of an employer brand.

RECRUITMENT

Horizons Bulgaria specializes in research and selection method of recruitment for middle management and expert level.

EXECUTIVE SEARCH

The executive search assignments are delivered by our high-end consultancy practice for strategic talent recruitment – Horizons Executive Search.

ONSITE RECRUITER

Deployment on client‘s site of experienced and dedicated recruiter(s) for a temporary or permanent base.

TRAININGS

The company offers its expertise in training, organizational development and human resource management.

STAFF LEASING

Horizons Bulgaria is licensed as temporary job agency in accordance with the provisions of the Labour Code.