Employer Branding Analysis & Adaptation
Your employer brand is what talented people think of your company before they apply — and what your employees say about you after they leave. We help you shape both. The service combines strategy, digital execution, and ongoing measurement.
Corporate Identity Adaptation
For special occasions, holidays, anniversaries, and corporate events — we adapt your corporate identity to create memorable branded moments that reinforce culture and recognition.
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Six directions of employer branding
Employer brand strategy
Creating a general employee engagement strategy with internal and external branding action plan. Setting Key Performance Indicators, monitoring, analysis, comparisons, and recommendations for improving employer brand strength.
Internal branding
Vision & goals alignment, KPIs, internal communication channels, internal events calendar, monitoring and analysis of communication flow, motivation and incentives programs, educating employees in corporate vision and mission, HR flow analysis.
External branding
Social media communication strategy, corporate page performance management, social listening, KPIs and competitive analysis, employee brand identification, digital marketing plan for promoting open positions, and EVP — increasing the employer value proposition.
Candidates marketing
HR market research for defining talent pool size. Professional graphic design of job advertisements and career page optimization. Enhanced social media presence for job ad promotion in professional groups and PPC campaigns.
Employee engagement
Events and corporate social activities. Employee video presentations and event video materials. Social media profile association, content sharing, and brand identification programs that turn employees into authentic brand ambassadors.
Employee advocacy
Helping employees speak positively on behalf of the company and promote its content to their networks. Rewarding advocates and optimizing paid advertising reach with organic employee-generated content.
Employer branding in action
Useful resources
Make your company the place people want to work
Tell us about your current employer brand challenges and we will design a strategy that addresses them.