- October 13, 2026
- Open Positions
General Sales Manager (Stores Manager)
General Sales Manager
Lead a major fashion retail store, drive commercial performance and inspire large teams to deliver an exceptional customer experience.
Senior retail management
Proven leadership of large store teams and responsibility for commercial results
Sales & operations
Revenue growth, KPI performance, customer experience and operational excellence
Full store responsibility
People management, commercial planning and hands-on sales floor leadership
Lead people. Drive performance. Shape the customer experience.
Our client is an established international fashion retailer known for its broad brand portfolio, strong retail expertise and commitment to customer experience.
We are looking for an experienced and commercially driven General Sales Manager (Store Manager) to take overall responsibility for the performance, people and operations of a large fashion retail store.
This is a senior leadership position combining strategic commercial thinking with hands-on operational management and a strong presence on the sales floor.
The successful candidate will lead a large team, drive revenue and profitability, manage key performance indicators and ensure outstanding standards across customer service, visual merchandising and store operations.
The role requires an inspiring leader who can translate business objectives into measurable results while developing a motivated, high-performing team.
What you will lead and manage
Commercial performance & sales management
- Take overall responsibility for store sales, revenue performance and achievement of commercial targets.
- Manage daily, monthly and annual sales planning in alignment with corporate objectives.
- Analyze key performance indicators, including sales, customer footfall, return rates, transaction rates and attach rates.
- Identify performance gaps and implement corrective actions to improve productivity and results.
- Monitor and control personnel costs, operating expenses and overall store efficiency.
- Analyze product assortment performance, including fast-moving, slow-moving and aging stock.
- Monitor competitors, market developments and customer preferences, providing actionable feedback to management.
People leadership & team development
- Provide operational and disciplinary leadership for the entire store team.
- Make hiring and termination decisions within the assigned authority and in coordination with corporate HR.
- Conduct structured performance reviews, coaching sessions and regular employee feedback.
- Develop team capabilities, identify talent and support succession planning.
- Motivate managers and employees to achieve high productivity and outstanding service standards.
- Promote a positive working environment based on accountability, collaboration and respect.
- Lead team meetings, product briefings and communication of new campaigns and corporate initiatives.
Store operations & operational excellence
- Ensure efficient day-to-day operations across all store functions.
- Monitor productivity in sales, the main cash office and merchandise handling.
- Oversee logistics processes, inventory flow and merchandise availability.
- Organize physical inventories and conduct main cash office audits, including safe counts and compliance checks.
- Perform regular store walk-throughs to identify opportunities for operational improvement.
- Ensure compliance with internal procedures, approval processes and corporate standards.
- Maintain effective communication with regional management and corporate headquarters.
Customer experience & brand standards
- Maintain a strong and visible leadership presence on the sales floor.
- Ensure an excellent customer experience and consistently high service standards.
- Supervise visual merchandising, window displays and promotional execution in line with corporate guidelines.
- Ensure effective implementation of marketing campaigns and seasonal commercial initiatives.
- Collaborate with relevant departments and procurement teams to optimize product presentation and assortment performance.
- Continuously improve store processes, customer satisfaction and service quality.
Ensure a safe, compliant and well-managed retail environment.
The General Sales Manager (Store Manager) is responsible for maintaining operational discipline and ensuring compliance with applicable legislation and internal corporate regulations.
This includes knowledge and practical application of the Bulgarian Labour Code, Consumer Protection Act, occupational health and safety regulations, fire protection requirements and the company’s internal policies.
The role also involves identifying workplace hazards, implementing preventive measures, ensuring appropriate safety procedures and maintaining readiness for emergency situations.
The position reports directly to regional management and operates within established corporate signing authorities and approval procedures.
Who we are looking for
Professional background
- Significant management experience in fashion retail, department stores, premium retail, specialty retail or comparable large-format retail operations.
- Proven experience leading large store teams and managing substantial revenue responsibility.
- Strong track record in achieving sales targets, improving KPI performance and managing operational efficiency.
- Solid experience in recruitment, performance management, employee development and team leadership.
- Practical understanding of retail operations, inventory management, visual merchandising and customer service standards.
- Experience working within a structured international retail organization would be an advantage.
Management skills & competencies
- Strong commercial acumen and analytical decision-making skills.
- Excellent people management, coaching and motivational abilities.
- Strong organizational skills and the ability to manage multiple operational priorities.
- Confidence in interpreting financial and operational performance indicators.
- Excellent interpersonal communication, social competence and stakeholder management skills.
- Ability to make independent decisions and take full accountability for results.
- Flexibility, mobility and adaptability to changing business requirements.
A visible leader with a strong commercial mindset.
We are looking for a confident, hands-on retail leader who combines strategic thinking with genuine passion for people, fashion and customer experience.
The ideal candidate is comfortable managing a complex retail environment, making decisions under pressure and maintaining a strong presence on the sales floor.
They lead by example, communicate clearly and inspire teams to take ownership of results. Their management style combines high performance expectations with empathy, fairness and a commitment to employee development.
Success in this role requires the ability to balance commercial ambition, operational discipline and exceptional people leadership.
Why consider this position
Senior leadership responsibility
Take full ownership of a major fashion retail store, including its commercial performance, operations and people.
International retail environment
Work within an established European fashion retail organization with structured processes and international management collaboration.
Commercial impact
Directly influence store revenue, productivity, customer experience and operational performance.
People development
Build, coach and inspire a large team while developing future retail leaders.
Professional challenge
Combine strategic management responsibilities with hands-on leadership in a dynamic fashion retail environment.
Horizons is a leading recruitment company specializing in expert and management positions with 20 years of experience in the Bulgarian market. Our team consists of business-oriented consultants with industrial specialization, a professional understanding of business trends, and a proactive approach toward recruiting and hiring through different methodologies and innovations.
Horizons owns license No 2118 from 27.09.2016.
