Horizons® Bulgaria · Recruitment methodology

Recruitment methodologies for the Bulgarian talent market

We combine advertising, referrals, direct search, headhunting, structured screening and candidate assessment according to the role, seniority, market conditions and hiring objective.

Market-led strategyChannels selected for the actual talent pool
Active and passive reachAdvertising combined with direct sourcing
Structured evaluationEvidence, motivation and communication
Comparable profilesConsistent decision support for clients

Recruitment strategy

A tailored methodology for each hiring need

The appropriate model depends on the position, seniority, availability of talent, confidentiality, location and the outcomes the new hire must deliver.

Recruitment methodology and sourcing strategy
One assignment may combine several channels without losing a clear evaluation standard

When a relevant active market exists, job boards, social media, employer messages and structured application screening can generate suitable interest efficiently.

For specialist, senior, confidential or hard-to-fill roles, the strategy shifts towards market mapping, direct search, professional networks and a personalised approach to passive candidates.

01

Active candidate marketUse targeted advertising and structured application handling when suitable professionals are actively exploring opportunities.
02

Passive candidate marketUse direct sourcing and headhunting when the relevant professionals are unlikely to apply through standard channels.
03

Combined approachRun advertising and direct search in parallel when broader coverage is needed and the evaluation criteria remain consistent.

Sourcing methods

How we identify and attract candidates

The mix of techniques is adapted to market response and candidate availability rather than applied identically to every assignment.

01 · ADVERTISE

Job postings

Publish vacancies through relevant job boards, social media and selected digital channels.

02 · REFER

Professional referrals

Use trusted networks and recommendation channels to identify relevant professionals.

03 · SEARCH

Headhunting

Approach targeted professionals who may be open to the right opportunity but are not actively applying.

04 · CONNECT

Industry networking

Use professional communities, sector contacts, events and long-term market relationships.

05 · MANAGE

ATS and databases

Organise applications, candidate information, communication and recruitment workflow consistently.

06 · ASSESS

Structured evaluation

Review evidence, competencies, motivation and communication through role-relevant methods.

Two core methodologies

Search & Selection and direct search

The methodologies may be used independently or together after the market, level of difficulty and confidentiality requirements have been assessed.

Search & Selection

Structured access to an active candidate market

Targeted advertising, sourcing, application screening, interviews and shortlist preparation are combined when suitable professionals are reasonably accessible through open and semi-active channels.

Targeted advertisingRole-specific communication across the most relevant platforms and audiences.
Application screeningConsistent review of professional evidence, requirements and motivation.
Direct SearchProactive identification and approach for niche, senior or passive professionals.
Market mappingTarget companies, functions and candidate groups defined before outreach begins.

Selection process

How candidates are evaluated

Sourcing creates access to talent. Structured selection helps the client compare the most relevant professionals using consistent, role-related information.

01 · SCREEN

Professional background

Review relevant responsibilities, achievements, technical requirements, motivation and practical availability.

02 · INTERVIEW

Evidence and competencies

Assess role-related examples, communication, expectations and alignment with the specific working environment.

03 · PRESENT

Comparable candidate profiles

Present shortlisted professionals through a consistent structure that supports transparent hiring decisions.

Related services

Apply the methodology through the right search model

Continue to the service that matches the seniority, difficulty and volume of your hiring requirement.

01

Recruitment agency in Bulgaria

Overview of recruitment capabilities, industry coverage and client support.

Explore the agency →

02

Employee recruitment

Full-cycle Search & Selection for expert, specialist and managerial roles.

Explore recruitment →

04

Headhunting

Targeted direct approach for niche, passive and hard-to-fill professionals.

Explore headhunting →

05

Recruitment as a Service

Ongoing sourcing, screening and coordination through a flexible monthly model.

Explore RaaS →

Frequently asked questions

Recruitment methodology FAQ

The final mix of channels and assessment methods is confirmed after reviewing the role and the relevant Bulgarian talent market.

What recruitment methodologies does Horizons use?

Horizons combines job advertising, referrals, networking, direct search, headhunting, screening, interviews and structured candidate assessment according to the role and market.

When is headhunting the right methodology?

Headhunting is appropriate for senior, specialised, confidential or hard-to-fill positions where suitable professionals are unlikely to be actively applying.

Can different recruitment methods be combined?

Yes. Advertising, referrals, networking and direct search may run in parallel when broader coverage is needed and the evaluation criteria remain consistent.

Do you support international companies hiring in Bulgaria?

Yes. Horizons provides local sourcing strategy, candidate communication, screening, selection and hiring support for employers recruiting in Bulgaria.

Choose the right methodology

Tell us about the role and the market you need to reach

We will recommend an appropriate sourcing, screening and selection approach.