- July 1, 2026
- Open Positions
Country Manager
More.com · Bulgaria Market Launch
Country Manager – Bulgaria
Become the first Country Manager for More.com in Bulgaria and take the lead in building the company’s local presence from the ground up – a strategic, hands-on leadership role with real ownership.
About the company
A leading online ticketing platform expanding into Bulgaria
More.com is one of the leading online ticketing platforms in Southeast Europe, providing digital ticketing solutions for concerts, festivals, theatre performances, sporting events and other live entertainment experiences. Established in Greece, the company has successfully expanded across several European markets, including Cyprus and Romania, and is now launching its operations in Bulgaria.
This is a unique opportunity to become the first Country Manager in Bulgaria and play a key role in building the company’s local presence from the ground up – developing the market, forming partnerships with event organizers and venues, and leading the launch of the Bulgarian legal entity and local team.
Key responsibilities
What you will do
Business Development & Market Expansion
- Develop and execute the commercial strategy for the Bulgarian market
- Identify and secure partnerships with concert promoters, music festivals, theatres, sports clubs, event organizers, cultural institutions and entertainment venues
- Negotiate commercial agreements with clients and partners
- Build a strong sales pipeline and achieve revenue targets
- Lead the successful launch of More.com in Bulgaria
- Analyze the Bulgarian events and ticketing market and identify growth opportunities
- Position More.com as a preferred ticketing platform within the local entertainment industry
Strategic Leadership & Operations
- Act as the local representative of the company
- Define annual business objectives and KPIs
- Prepare market reports, business forecasts and commercial plans
- Coordinate the establishment of the Bulgarian legal entity and local office
- Ensure smooth execution of ticketing projects and events
- Coordinate with Product, Customer Support, Finance and Marketing teams
- Recruit, build and mentor the Bulgarian team as the business grows
Requirements
Who we are looking for
Experience & Education
- Bachelor’s degree in Business Administration, Marketing, Economics or a related field; Master’s degree is an advantage
- Minimum 5 years of experience in Country Management, General Management, Business Development, Commercial Management or Sales Leadership
- Experience launching a business or managing a new market is highly desirable
- Experience in ticketing, events, entertainment, live productions, sports, hospitality, digital marketplaces, SaaS or e-commerce is a strong advantage
- Bulgarian – Native; English – professional working proficiency
Skills & Mindset
- Strong commercial mindset and results-oriented approach
- Excellent negotiation, presentation and stakeholder management skills
- Entrepreneurial, proactive and comfortable in a start-up environment
- Strategic thinking combined with a hands-on, self-driven attitude
- Leadership and people management capability
- Strong networking abilities and financial understanding
- Ability to work independently and build a business from scratch
The company offers
Why join
Leadership & ownership
- Opportunity to establish and lead the Bulgarian business
- Strategic leadership role with significant autonomy
- Opportunity to recruit and build your own team
Competitive package
- Competitive salary and performance-based bonus
- Modern office in Sofia
Growth & environment
- International working environment
- Close collaboration with experienced regional leadership
- Career growth within a rapidly expanding European technology company
Horizons is a leading recruitment company specializing in expert and management positions with 20 years of experience in the Bulgarian market. Our team consists of business-oriented consultants with industrial specialization, a professional understanding of business trends, and a proactive approach toward recruiting and hiring through different methodologies and innovations.
Horizons owns license No 2118 from 27.09.2016.
Apply for this position
If you are interested in this position, please send your updated CV.