- October 24, 2017
- HR Services, Interesting Articles, Latest News, Recruitment
- digital marketing, digital recruiting, recruitment, social media
The role of social media in recruitment
Social Media in Recruitment
Social media is an essential and important part of our modern life — it digitizes and changes the rhythm and ways people communicate. As consultants at Horizons Bulgaria, we actively use it in our everyday work, making it easier to reach candidates and specialists through networks like LinkedIn, Facebook, XING, Google+, and Twitter — plus industry and interest groups with over 500 members.
LinkedIn and Facebook — different tones, different roles
A completely professional network — not just personal profiles, but also employer branding. The “See Jobs” section on corporate pages lets users apply directly, effectively turning LinkedIn into a job search platform.
A more informal tone, primarily for entertainment and casual information. In our experience, posts with photos and video content attract more attention when searching for candidates here.
How We Post Job Advertisements
- 1. Post the ad on the official Horizons Bulgaria website.
- 2. Share the post on our corporate social pages and relevant groups, with a link to our page, a photo, and a summary of the position.
- 3. Our consultants directly target and contact specialists through their personal professional profiles, and share the job ad from their own profiles too.
And don’t forget: it’s correct and ethical to respond to every candidate who reaches out — even if they’re not suitable for the position.
What Can Go Wrong With Virtual Communication
- Once shared, information is out of your control, and you can’t filter who ultimately sees it.
- Ads sometimes reach people who don’t meet the requirements but apply anyway, creating time-consuming volume for our specialists to manage.
- Candidates sometimes reach out about outdated postings (published months earlier) — people often notice the job title, but not the publish date.
Good practices from our experience
Creativity and a non-standard approach are a must in today’s information-overwhelmed world. Posts with photos and text reach a larger audience and get more responses than text-only ones — we often add a short call-to-action and a link to our website.
Well-known hashtags (#) help target posts better. And if the budget allows, hiring a digital marketing specialist pays off — the field is dynamic and requires continuous learning, and it saves consultants and managers valuable time.
What works for one company doesn’t always work for another. It’s a good idea to create a social media strategy that matches your recruitment vision. We share the practices that work for us and hope they’re helpful for you too.
Authored by Desislava Georgieva, Recruitment Consultant, Hristina Ivanova, HR Consultant, and Dimitrina Dimitrova, Digital Marketing Specialist at Horizons Bulgaria.
Ready to build a social media strategy that works?
Get in touch with Horizons Bulgaria and let our team help you reach the right candidates on the right channels.