It digitizes and change the rhythm and ways of communication among people. We, the consultants from Horizons Bulgaria, also actively use them in our everyday work. To some extent they make it easier for us to contact and communicate with candidates and specialists. When we are looking for candidates we use social networking websites as LinkedIn, Facebook, XING, Google+, and Twitter. In Horizons Bulgaria we also use different groups categorized by industry, some are professional, and others grouped by interests with members over 500 people.
There are some major differences between them. On one hand, LinkedIn is a completely professional network. This is not just about personal registrations, but also about the company’s employer branding. The corporate page provides “See Jobs” section, which facilitates the work of recruiters because users can directly apply for open positions. This way LinkedIn becomes a job search platform. On the other hand, Facebook has an informal tone of communication. It is a social media primarily for entertainment and informal information. Based on our experience, if you use this channel to search for suitable candidates, posts with photos and video content are more likely to attract the attention of the audience.
And do not forget that it is correct and ethical to answer to all the candidates who contact you. Even if they are not suitable for the position.
What works for one company, doesn’t always work for another. It is a good idea to create a social media strategy that matches your recruitment vision. We share the practices that works for us and hope that they are helpful for you too.
Authors: Desislava Georgieva, Recruitment Consultant, Hristina Ivanova, HR Consultant and Dimitrina Dimitrova, Digital Marketing Specialist
Horizons is a leading recruitment company specializing in expert and middle management positions with 13 years of experience on the Bulgarian market. Our team consists of business oriented consultants with industrial specialization, professional understanding of the business trends and a pro-active approach towards recruiting and hiring through different methodologies and innovations. Horizons owns license №2118 from 27.09.2016.