Retention Marketing Manager

Retention Marketing Manager

Alienbet.com is a startup of an Online Casino with FIAT and Crypto payments and mostly concentrated on the LATAM market.

Responsibilities:

  • Planning and creating multi-channel online marketing campaigns that will build “brand trust”, loyalty, users’ engagement and profitability;
  • Developing & managing both mass market and segmented marketing campaigns for existing players, while utilizing various channels & marketing tools;
  • Identify and spearhead innovative marketing projects from idea to execution that deepen player’s engagement, loyalty, and brand satisfaction;
  • Boosting retention and increasing player lifetime value & profitability;
  • Collaborating with designers, copywriters, HTML & web developers, and operational services to create compelling campaigns and messaging;
  • Working with numerous interfaces and platforms across several markets to create promotions and localize communications;
  • Analyzing marketing campaigns, monitoring KPI results and optimizing communications.
  • Meeting KPI targets that the management may set up.

Requirements:

  • 2 years’ experience in Gaming marketing: initiating, developing, and executing multi-channel innovative and engaging campaigns;
  • Experience collaborating across multiple departments to execute projects including operational teams, web developers, and creative teams;
  • Extensive experience working with multiple systems and platforms;
  • Analytical skills and proficiency with Excel;
  • Excellent organizational skills, multi-tasker and detail-oriented;
  • Fluent English – written and spoken;
  • A strong drive for success and a sense of ownership

The company offer:

  • Competitive terms and conditions;
  • Become part of a multinational and dynamic team of highly skilled people with a very strong focus on team culture and individual development;
  • Home office based position.

If you are interested, please, send your CV with a recent photo.

Your personal information will be used only for the purpose of the recruitment process and will be treated with confidentiality and respect. Confidentiality is guaranteed and protected by law.

Horizons is a leading recruitment company specializing in expert and middle management positions with 18 years of experience in the Bulgarian market. Our team consists of business-oriented consultants with industrial specialization, a professional understanding of the business trends and a pro-active approach towards recruiting and hiring through different methodologies and innovations.

Horizons owns license No 2118 from 27.09.2016.