According to Dale Carnegie, there is only one way to get someone to do something — and that’s to make him want to do it. Yet some managers still perceive employees only as a means to achieve company goals, not as people with their own interests and desires. This approach is wrong, and extremely demotivating in the long run.
We live in an age of digitalization and automation, but people still manage all of a company’s resources — finance, technology, information. They create the products, plan the work, and drive the business forward. That’s why they need to feel happy and motivated at work.
Interest in motivation techniques is growing because they’re a key prerequisite for fast, long-term organizational success — and because motivation looks different for everyone. For some, it’s pay and benefits; for others, growth opportunities; for others still, the environment, colleagues, and feeling valued.
A good employer must be able to determine the motivational profile of its employees — how they see their development in the company, and their individual requirements for pay, working hours, and environment. This is achieved through open communication, a stimulating work environment, and listening to the team’s ideas. Ethics and trust in interpersonal relationships are key to business success.
Many candidates share during interviews that their greatest desire is to feel their work is valued and meaningful. Managers need to look at employees as business partners — listening to their opinions and giving them a vote of confidence by handing them more complex tasks.
Training, qualification, and career development are strong motivators that raise employee skill and build the company’s image as a good employer — while also helping overcome “boreout” (monotony-driven demotivation).
For senior roles, pay is often not the leading motivator — growth, environment, and role specifics matter more. For lower-level roles, motivation is much more tied to pay. Flexible, individualized benefit packages work best.
Good working conditions and team relationships matter for productivity. Resolve conflicts promptly, and build friendly relationships through team building and communication outside the office.
Satisfied employees are motivated to tackle professional challenges by doing their best — which means happy, loyal customers. Companies use combinations of different techniques to motivate people, with growing emphasis on the “human” side of the office and on investing in employee development — key factors for retention and successful business growth.
Authored by Milena Gyosheva, Key Accounts Project Manager at Horizons Bulgaria.
Get in touch with Horizons Bulgaria and let our team help you understand and support what truly motivates your people.