Marketing & Growth Manager

Marketing & Growth Manager

Innovibe · Early-stage digital health platform

Marketing & Growth Manager

Join an ambitious startup operating at the intersection of technology, natural health,
and global practitioner communities.

Apply for this position →
Bulgaria
Fully remote
Startup environment

Location
Bulgaria
Fully remote

Role
Growth leadership
Strategy + execution

Impact
Build from zero
Own the growth engine

About Innovibe

A digital platform modernizing homeopathic practice

Our client Innovibe is an early-stage digital platform focused on modernizing and digitizing homeopathic practice. Their mission is to enable practitioners worldwide to deliver personalized frequency-based therapy programs to their clients.

We are now looking for a Marketing & Growth Manager to help build and scale the company’s commercial engine from the ground up.

Role overview

Own the growth journey

This role is ideal for a hands-on growth marketer who can operate like a startup generalist — combining strategy with execution and building the marketing function from the ground up.

You will work closely with the founders, product team, and partners to establish Innovibe’s global presence and accelerate practitioner adoption.

Why this role stands out

High autonomy, direct founder collaboration, and a rare chance to shape the growth trajectory of a fast-evolving digital health startup.

Responsibilities

What you will do

Growth & Marketing

  • Develop and execute global go-to-market strategies
  • Scale practitioner acquisition channels
  • Manage affiliate and referral programs
  • Drive SEO and organic growth
  • Execute multi-channel campaigns
  • Use AI tools to scale output

Partnerships & Experience

  • Build partnerships with practitioner communities
  • Conduct global outreach
  • Create onboarding materials
  • Support practitioner network growth
  • Handle early customer interactions
  • Collect and translate user feedback

Analytics

Measure and optimize

  • Define and track KPIs
  • Work with PostHog, Zoho CRM or similar
  • Run A/B tests
  • Optimize acquisition funnel
  • Scale best-performing channels

Candidate profile

Who we are looking for

Requirements

  • Fluent English
  • 3–5+ years in growth/marketing
  • Startup or scale-up experience
  • Strong analytical mindset
  • Experience with CRM & automation tools
  • Self-driven and independent

Nice to have

  • SEO / affiliate / content marketing
  • Zoho CRM, PostHog or similar
  • Global market experience
  • Work with product/dev teams
  • Interest in health & wellness

Offer

Why join Innovibe

01

Remote flexibility

Fully remote with flexible working hours

02

Ownership

Direct work with founders and high autonomy

03

Growth upside

Bonuses and potential equity participation

Horizons is a leading recruitment company specializing in expert and management positions with 20+ years of experience in the Bulgarian market.

License No 2118 / 27.09.2016

Apply for this position

If you are interested, please send your CV.