HR Market Research
Researching the HR market is the first stage of every big project. Having realistic expectations about human resources will facilitate the business in taking the right decisions.
How HR market research works
Identification of professionals, roles, and profiles — detailed descriptions
General research of number of people appropriate for the identified roles
Analysis of the general profile of people and variations
Talent pool size and quality assumptions
Salary size and growth expectations over time
Case studies and particular experience sharing (if applicable)
Market observations and visual data representation
Analysis of official statistics data
Competitive analysis according to specific HR field
Recommendations
What we research and analyse
Profiles & detailed descriptions
We collect basic data on the positions in research focus and prepare detailed job descriptions according to local market requirements, experience, and qualification expectations.
Appropriate candidates
Having the right business data helps us recommend the most appropriate local talents — evaluating seniority levels, experience, and knowledge for your specific business needs.
Profiles & variations
Our HR experts consult you about the appropriate skills and qualifications of targeted candidates, including important local and global quality requirements.
Talent pool
The number of people appropriate for researched positions is outlined through representative limits — a good starting point for any recruitment activities.
Salary levels
Average payment limits for researched specialists — minimum and maximum salary ranges, role-specific limits based on responsibilities, required skills, and experience levels.
Statistics data
The Bulgarian Statistics Institute maintains data on labor market, employment and labor cost, employees under labor contracts, and average annual wages — by statistical regions and districts.
Competitive analysis
An important part of overall research — giving a frame of realistic HR expectations for the local market and outlining comparisons and assumptions regarding future business goals.
What HR market research services we offer
Labor market analysis
Studying current employment trends — unemployment rates, supply and demand for specific professions and industries. Assessing the competition for talent in various sectors.
Salary and benefits surveys
Collecting data on salaries across different industries and positions. Analyzing offered benefits and their impact on attracting and retaining employees.
Employee behavior and preferences
Investigating factors influencing employee satisfaction and engagement. Evaluating preferences regarding work environment, flexible working hours, and career development.
Technological trends in HR
Researching new technologies and software solutions for human resource management. Analyzing the impact of digitalization on HR practices.
Regulatory changes and impact
Monitoring changes in labor legislation and regulations. Assessing the impact of these changes on organizational HR policies and practices.
Competitive intelligence
HR market research is a key tool for strategic HR management — providing valuable insights that support developing effective strategies for attracting, retaining, and developing talent.
Request an HR market research
Tell us about your hiring needs and we’ll provide realistic market expectations.